giving customers more

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26 November 26, 2018
  • Customer Service discussion

The Changing Role of the Salesperson

By |November 26, 2018|

The nature of sales has changed. We’re finding that face-to-face transactions are no longer a dominant means of selling a product or service. When there once was a time when a sales team was the “go-to” information resource for potential customers researching a business, today, in the age of quick and easy web searches, that […]

8 November 8, 2018

Gaining An Advantage Through Content

By |November 8, 2018|

Marketing is not just about letting people know your company exists, or what your latest products or services are. It is a key component to building and maintaining a lasting relationship between your business and your customers.

In the past, most businesses’ primary point of contact between themselves and their customers was via their sales department. […]

28 September 28, 2018

How Surveys Increase Interaction and Communication with Customers

By |September 28, 2018|

Interaction and communication with customers today is difficult. While today’s technology is incredibly beneficial in so many ways, it’s also made finding or creating an opportunity to engage with a customer – to spend time with them –more difficult than it’s ever been.

Bluntly, your customers don’t want to waste their time on you. They’re not interested […]

13 August 13, 2018

Safeguard Your Best Accounts in Two Steps with Concierge Customer Service

By |August 13, 2018|

Whether your business survives is primarily determined by your ability to continue to serve your most profitable accounts. As such, these critical accounts require dedicated resources and responsive service in order to strengthen your ability to retain them.

Top-tier service is not meant for every customer, even though your company may pride itself on its top […]

27 July 27, 2018
  • Concierge Level Customer Service for Distributors

A Two-Pronged Approach to Concierge-Level Customer Service

By |July 27, 2018|

In this interview with Randy MacLean of WayPoint Analytics, I explain to Randy how using a two-pronged strategy or approach to concierge-level customer service will easily result in an increase in profitability. The first step to creating the strategy is to determine the true profitability of each customer.

With this data on profitability, a two-pronged customer service […]

28 June 28, 2018

Diversifying Delivery as a Service Opportunity

By |June 28, 2018|

In the past, distributors could choose from just two delivery options. Either you could bring the product to the customer, or the customer could pick it up from you. Fortunately, you’re no longer limited to that model today.

Having a problem viewing the video? Click here to watch: https://vimeo.com/269901725

Give Your Customers Options
When you approach delivery today, consider […]

17 May 17, 2018
  • Boost Retention

Set Up Your Own Concierge Customer Service in Two Steps

By |May 17, 2018|

Concierge customer service provides a phenomenal case for your customers to continue doing business with you. Recently, I sat down with Randy MacLean, President of WayPoint Analytics, to discuss the two crucial steps to set up an effective concierge customer service team.

Having trouble viewing this video? Click here to watch: https://vimeo.com/269903244

Concierge-level customer service should be […]

26 April 26, 2018
  • Customer Service discussion

Why You Need a Customer Service Feedback Loop

By |April 26, 2018|

One of the most important practices you can implement in your company is a customer service feedback loop between your customers and customer service.  I work with many wholesale distribution companies to set up concierge-style customer service programs, and there are clear benefits of having a feedback mechanism that can be utilized.

Having a problem viewing […]