In this interview with Randy MacLean of WayPoint Analytics, I explain to Randy how using a two-pronged strategy or approach to concierge-level customer service will easily result in an increase in profitability. The first step to creating the strategy is to determine the true profitability of each customer. With this data on profitability, a two-pronged customer [...]
Generating data to best serve your customers: It's no secret in the distribution industry that customer loyalty is on the decline. It's become harder than ever to compete with the big box stores, and the last thing you want to do is compete with them on price. Instead, compete in the areas where you already [...]
When it comes to increasing profit, companies know that it's much easier to gain a greater share of an existing customer's spend than it is to find a new customer. But what if your customer retention is lacking? You can't grow customer spend if you can't hang on to your customers! Do you ever wonder [...]