The nature of sales has changed. We’re finding that face-to-face transactions are no longer a dominant means of selling a product or service. When there once was a time when a sales team was the “go-to” information resource for potential customers researching a business, today, in the age of quick and easy web searches, that […]
Whether your business survives is primarily determined by your ability to continue to serve your most profitable accounts. As such, these critical accounts require dedicated resources and responsive service in order to strengthen your ability to retain them.
Top-tier service is not meant for every customer, even though your company may pride itself on its top […]
In the past, distributors could choose from just two delivery options. Either you could bring the product to the customer, or the customer could pick it up from you. Fortunately, you’re no longer limited to that model today.
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Give Your Customers Options
When you approach delivery today, consider […]
It’s no secret in the distribution industry that customer loyalty is on the decline. It’s become harder than ever to compete with the big box stores, and the last thing you want to do is compete with them on price.
Instead, compete in the areas where you already excel. Do more of what works, and less […]