Interaction and communication with customers today is difficult. While today's technology is incredibly beneficial in so many ways, it's also made finding or creating an opportunity to engage with a customer – to spend time with them –more difficult than it's ever been. Bluntly, your customers don't want to waste their time on you. They're not [...]
Having trouble viewing the video below? Click here to watch: https://vimeo.com/257403249 In today’s market, conducting a customer survey can really bring a competitive edge to your distribution company. Surveys are used to ask both your sales and your customer service employees how satisfied they think their customers are, while also asking customers themselves how satisfied [...]
Obviously, it's easier to reducing customer churn than it is to sell more products, so where should distributors be more keenly focused? In a world where experts consistently say it is seven (or more) times more difficult to create a new customer than it is to sell more to existing customers, it's obviously easier to reduce [...]
Generating data to best serve your customers: It's no secret in the distribution industry that customer loyalty is on the decline. It's become harder than ever to compete with the big box stores, and the last thing you want to do is compete with them on price. Instead, compete in the areas where you already [...]
In past blogs, I've talked about the importance of garnering testimonials from your customers. Testimonials work for you by providing both feedback from current customers for continual process improvement and social proof for prospective customers. This creates a strategy for securing the customers you already have by constantly improving the outstanding customer-centric service for your [...]