Marketing

/Marketing
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10 December 10, 2019
  • story

Tell Your Story

By |December 10, 2019|

Your untapped power lies in being able to find and tell the story hiding in your data, and using that story effectively. Finding and articulating that story proves to be part art and part science. The science lies in interpreting data accurately, ensuring that you find the story but never reach or even approach conclusions […]

26 November 26, 2018
  • Customer Service discussion, face-to-face sales in distribution

The Changing Role of the Salesperson: From Face-to-Face Sales in Distribution to The Modern World

By |November 26, 2018|

The nature of sales has changed. Face-to-face sales in distribution are not as common as they once were. We’re finding that more and more these days, those kinds of direct transactions are no longer a dominant means of selling a product or service. When there once was a time when a sales team was the […]

8 November 8, 2018

Gaining An Advantage Through Content

By |November 8, 2018|

Gaining An Advantage Through Content: Marketing is not just about letting people know your company exists, or what your latest products or services are. It is a key component to building and maintaining a lasting relationship between your business and your customers.

In the past, most businesses’ primary point of contact between themselves and their customers […]

28 September 28, 2018

How Surveys Increase Interaction and Communication with Customers

By |September 28, 2018|

Interaction and communication with customers today is difficult. While today’s technology is incredibly beneficial in so many ways, it’s also made finding or creating an opportunity to engage with a customer – to spend time with them –more difficult than it’s ever been.

Bluntly, your customers don’t want to waste their time on you. They’re not interested […]

30 August 30, 2018
  • social media

How to Give Customers What They Want via Social Media

By |August 30, 2018|

Social media is important in today’s world, but it seems to be a daunting task for most distribution companies. It can seem downright overwhelming to come up with topics to post about on a regular basis. Most businesses feel this way – not just distributors. Watch the following video to get started on the right […]