Your most profitable accounts determine the survival of your business. These critical accounts require dedicated resources and responsive service. Even if you pride yourself on customer interactions, your top-tier, A+ service is not for every customer. Instead, concierge customer service is a tool. Used properly, a concierge customer service team improves internal efficiency, customer and [...]
Whether your business survives is primarily determined by your ability to continue to serve your most profitable accounts. As such, these critical accounts require dedicated resources and responsive service in order to strengthen your ability to retain them. Top-tier service is not meant for every customer, even though your company may pride itself on its [...]
In this interview with Randy MacLean of WayPoint Analytics, I explain to Randy how using a two-pronged strategy or approach to concierge-level customer service will easily result in an increase in profitability. The first step to creating the strategy is to determine the true profitability of each customer. With this data on profitability, a two-pronged customer [...]
Concierge customer service provides a phenomenal case for your customers to continue doing business with you. Recently, I sat down with Randy MacLean, President of WayPoint Analytics, to discuss the two crucial steps to set up an effective concierge customer service team. https://vimeo.com/269903244 Having trouble viewing this video? Click here to watch: https://vimeo.com/269903244 Concierge-level [...]