Becoming Customer-centric

/Becoming Customer-centric
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26 November 26, 2018
  • Customer Service discussion

The Changing Role of the Salesperson

By |November 26, 2018|

The nature of sales has changed. We’re finding that face-to-face transactions are no longer a dominant means of selling a product or service. When there once was a time when a sales team was the “go-to” information resource for potential customers researching a business, today, in the age of quick and easy web searches, that […]

8 November 8, 2018

Gaining An Advantage Through Content

By |November 8, 2018|

Marketing is not just about letting people know your company exists, or what your latest products or services are. It is a key component to building and maintaining a lasting relationship between your business and your customers.

In the past, most businesses’ primary point of contact between themselves and their customers was via their sales department. […]

28 September 28, 2018

How Surveys Increase Interaction and Communication with Customers

By |September 28, 2018|

Interaction and communication with customers today is difficult. While today’s technology is incredibly beneficial in so many ways, it’s also made finding or creating an opportunity to engage with a customer – to spend time with them –more difficult than it’s ever been.

Bluntly, your customers don’t want to waste their time on you. They’re not interested […]

30 August 30, 2018
  • social media

How to Give Customers What They Want via Social Media

By |August 30, 2018|

Social media is important in today’s world, but it seems to be a daunting task for most distribution companies. It can seem downright overwhelming to come up with topics to post about on a regular basis. Most businesses feel this way – not just distributors. What the following video to learn how to get started […]

13 August 13, 2018

Safeguard Your Best Accounts in Two Steps with Concierge Customer Service

By |August 13, 2018|

Whether your business survives is primarily determined by your ability to continue to serve your most profitable accounts. As such, these critical accounts require dedicated resources and responsive service in order to strengthen your ability to retain them.

Top-tier service is not meant for every customer, even though your company may pride itself on its top […]

27 July 27, 2018
  • Concierge Level Customer Service for Distributors

A Two-Pronged Approach to Concierge-Level Customer Service

By |July 27, 2018|

In this interview with Randy MacLean of WayPoint Analytics, I explain to Randy how using a two-pronged strategy or approach to concierge-level customer service will easily result in an increase in profitability. The first step to creating the strategy is to determine the true profitability of each customer.

With this data on profitability, a two-pronged customer service […]

28 June 28, 2018

Diversifying Delivery as a Service Opportunity

By |June 28, 2018|

In the past, distributors could choose from just two delivery options. Either you could bring the product to the customer, or the customer could pick it up from you. Fortunately, you’re no longer limited to that model today.

Having a problem viewing the video? Click here to watch: https://vimeo.com/269901725

Give Your Customers Options
When you approach delivery today, consider […]

7 June 7, 2018

Three Key Metrics to Measure Problem Resolution

By |June 7, 2018|

If you called your customer service department anonymously to have a problem resolved, what would your experience be like? And how would you quantify that experience?

Measuring the results of your company’s problem resolution ability is vitally important.  Without determining how effective your resolution process is, or how satisfied your customers are with it, you could be […]