Interaction and communication with customers today is difficult. While today's technology is incredibly beneficial in so many ways, it's also made finding or creating an opportunity to engage with a customer – to spend time with them –more difficult than it's ever been. Bluntly, your customers don't want to waste their time on you. They're not [...]
In a recent discussion with Randy MacLean of WayPoint Analytics, we examined the changing realities of messaging and marketing, and how things are changing so quickly. In the distribution industry, the need to communicate with your market hasn't changed, but the avenues of communication and the audience have changed, giving rise to a lot of us [...]
When it comes to increasing profit, companies know that it's much easier to gain a greater share of an existing customer's spend than it is to find a new customer. But what if your customer retention is lacking? You can't grow customer spend if you can't hang on to your customers! Do you ever wonder [...]