Interaction and communication with customers today is difficult. While today's technology is incredibly beneficial in so many ways, it's also made finding or creating an opportunity to engage with a customer – to spend time with them –more difficult than it's ever been. Bluntly, your customers don't want to waste their time on you. They're not [...]
Social media is important in today’s world, but it seems to be a daunting task for most distribution companies. It can seem downright overwhelming to come up with topics to post about on a regular basis. Most businesses feel this way – not just distributors. Watch the following video to get started on the right [...]
Whether your business survives is primarily determined by your ability to continue to serve your most profitable accounts. As such, these critical accounts require dedicated resources and responsive service in order to strengthen your ability to retain them. Top-tier service is not meant for every customer, even though your company may pride itself on its [...]
In this interview with Randy MacLean of WayPoint Analytics, I explain to Randy how using a two-pronged strategy or approach to concierge-level customer service will easily result in an increase in profitability. The first step to creating the strategy is to determine the true profitability of each customer. With this data on profitability, a two-pronged customer [...]
Delivery as a service opportunity: In the past, distributors could choose from just two delivery options. Either you could bring the product to the customer, or the customer could pick it up from you. Fortunately, you're no longer limited to that model today. https://vimeo.com/269901725 Having a problem viewing the video? Click here to watch: [...]
If you called your customer service department anonymously to have a problem resolved, what would your experience be like? And how would you quantify that experience? Measuring the results of your company's problem resolution ability is vitally important. Without determining how effective your resolution process is, or how satisfied your customers are with it, you could [...]
Concierge customer service provides a phenomenal case for your customers to continue doing business with you. Recently, I sat down with Randy MacLean, President of WayPoint Analytics, to discuss the two crucial steps to set up an effective concierge customer service team. https://vimeo.com/269903244 Having trouble viewing this video? Click here to watch: https://vimeo.com/269903244 Concierge-level [...]
If you’re like most distributors, you’ve probably lost touch with more than a few customers as the first quarter of 2018 comes to a close. Here's an easy fix for customer churn in distribution. The key to retaining customers, acquiring more customers who are like them, expanding revenue per customer, and increasing your profitability is [...]