Blog

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  • Customer Service discussion

The Changing Role of the Salesperson

The nature of sales has changed. We’re finding that face-to-face transactions are no longer a dominant means of selling a product or service. When there once was a time when a sales team was the “go-to” information resource for potential customers researching a business, today, in the age of quick and easy web searches, that […]

By |November 26, 2018|

Gaining An Advantage Through Content

Marketing is not just about letting people know your company exists, or what your latest products or services are. It is a key component to building and maintaining a lasting relationship between your business and your customers.

In the past, most businesses’ primary point of contact between themselves and their customers was via their sales department. […]

By |November 8, 2018|

How Surveys Increase Interaction and Communication with Customers

Interaction and communication with customers today is difficult. While today’s technology is incredibly beneficial in so many ways, it’s also made finding or creating an opportunity to engage with a customer – to spend time with them –more difficult than it’s ever been.

Bluntly, your customers don’t want to waste their time on you. They’re not interested […]

By |September 28, 2018|
  • social media

How to Give Customers What They Want via Social Media

Social media is important in today’s world, but it seems to be a daunting task for most distribution companies. It can seem downright overwhelming to come up with topics to post about on a regular basis. Most businesses feel this way – not just distributors. What the following video to learn how to get started […]

By |August 30, 2018|

Create the Right Marketing Message

In a recent discussion with Randy MacLean of WayPoint Analytics, we examined the changing realities of messaging and marketing, and how things are changing so quickly. In the distribution industry, the need to communicate with your market hasn’t changed, but the avenues of communication and the audience have changed, giving rise to a lot of us […]

By |August 21, 2018|

Safeguard Your Best Accounts in Two Steps with Concierge Customer Service

Whether your business survives is primarily determined by your ability to continue to serve your most profitable accounts. As such, these critical accounts require dedicated resources and responsive service in order to strengthen your ability to retain them.

Top-tier service is not meant for every customer, even though your company may pride itself on its top […]

By |August 13, 2018|
  • Concierge Level Customer Service for Distributors

A Two-Pronged Approach to Concierge-Level Customer Service

In this interview with Randy MacLean of WayPoint Analytics, I explain to Randy how using a two-pronged strategy or approach to concierge-level customer service will easily result in an increase in profitability. The first step to creating the strategy is to determine the true profitability of each customer.

With this data on profitability, a two-pronged customer service […]

By |July 27, 2018|

Diversifying Delivery as a Service Opportunity

In the past, distributors could choose from just two delivery options. Either you could bring the product to the customer, or the customer could pick it up from you. Fortunately, you’re no longer limited to that model today.

Having a problem viewing the video? Click here to watch: https://vimeo.com/269901725

Give Your Customers Options
When you approach delivery today, consider […]

By |June 28, 2018|