Blog

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Riding The Wave of Disruption

Does any of this sound like your company?

You’re feeling margin pressures,

You’re suffering under escalating personnel costs,

You’re watching your best customers defect to competitors whom you know aren’t as good as your company is,

You feel your business model isn’t as relevant to the market as it was 10-20 years ago, or

Your company lacks the flexibility or […]

By |April 12, 2019|
  • The Benefits of Concierge Customer Service

The Benefits of Concierge Customer Service

Providing Concierge Customer Service can seem like a daunting, resource-intensive project.  Why would you want to implement this sort of system in your business?  What are the benefits of Concierge Customer Service that make it such an effective tool for retention and satisfaction?

The truth is that most companies are bad at customer service, but by […]

By |February 5, 2019|

Building Your Concierge Customer Service Team

Your most profitable accounts determine the survival of your business. These critical accounts require dedicated resources and responsive service. Even if you pride yourself on customer interactions, your top-tier, A+ service is not for every customer. Instead, concierge customer service is a tool. Used properly, concierge customer service improves internal efficiency, customer and employee satisfaction, […]

By |January 16, 2019|
  • Customer Service discussion

The Changing Role of the Salesperson

The nature of sales has changed. We’re finding that face-to-face transactions are no longer a dominant means of selling a product or service. When there once was a time when a sales team was the “go-to” information resource for potential customers researching a business, today, in the age of quick and easy web searches, that […]

By |November 26, 2018|

Gaining An Advantage Through Content

Marketing is not just about letting people know your company exists, or what your latest products or services are. It is a key component to building and maintaining a lasting relationship between your business and your customers.

In the past, most businesses’ primary point of contact between themselves and their customers was via their sales department. […]

By |November 8, 2018|

How Surveys Increase Interaction and Communication with Customers

Interaction and communication with customers today is difficult. While today’s technology is incredibly beneficial in so many ways, it’s also made finding or creating an opportunity to engage with a customer – to spend time with them –more difficult than it’s ever been.

Bluntly, your customers don’t want to waste their time on you. They’re not interested […]

By |September 28, 2018|
  • social media

How to Give Customers What They Want via Social Media

Social media is important in today’s world, but it seems to be a daunting task for most distribution companies. It can seem downright overwhelming to come up with topics to post about on a regular basis. Most businesses feel this way – not just distributors. What the following video to learn how to get started […]

By |August 30, 2018|

Create the Right Marketing Message

In a recent discussion with Randy MacLean of WayPoint Analytics, we examined the changing realities of messaging and marketing, and how things are changing so quickly. In the distribution industry, the need to communicate with your market hasn’t changed, but the avenues of communication and the audience have changed, giving rise to a lot of us […]

By |August 21, 2018|