Data collection and analysis

8 March 8, 2018

How Referrals and Online Reviews Boost Conversion and Retention

By |2020-09-01T06:51:49-06:00March 8, 2018|

Obviously, it's easier to reducing customer churn than it is to sell more products, so where should distributors be more keenly focused? In a world where experts consistently say it is seven (or more) times more difficult to create a new customer than it is to sell more to existing customers, it's obviously easier to reduce [...]

16 January 16, 2018

Getting the Whole Picture with Statistical Satisfaction Data

By |2020-09-01T06:51:55-06:00January 16, 2018|

In past blogs, I've talked about the importance of garnering testimonials from your customers.  Testimonials work for you by providing both feedback from current customers for continual process improvement and social proof for prospective customers. This creates a strategy for securing the customers you already have by constantly improving the outstanding customer-centric service for your [...]

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