Becoming Customer-centric

8 March 8, 2018

How Referrals and Online Reviews Boost Conversion and Retention

By |2020-09-01T06:51:49-06:00March 8, 2018|

Obviously, it's easier to reducing customer churn than it is to sell more products, so where should distributors be more keenly focused? In a world where experts consistently say it is seven (or more) times more difficult to create a new customer than it is to sell more to existing customers, it's obviously easier to reduce [...]

19 February 19, 2018

How to Give Customers What They Want and MORE, to Ensure Conversion, Retention, Referrals, and Profit

By |2020-09-01T06:51:52-06:00February 19, 2018|

Do you know how to give customers what they want? You might feel like you do, but look at the world around you. Things in wholesale distribution are tough these days — and they’re getting tougher. Traditional industry challenges like slim profit margins, poor interdepartmental communication, and lack of data accuracy are paling in comparison to [...]

31 January 31, 2018

Generating Data to Find out How to Best Serve your Customers

By |2020-09-01T06:51:54-06:00January 31, 2018|

Generating data to best serve your customers: It's no secret in the distribution industry that customer loyalty is on the decline. It's become harder than ever to compete with the big box stores, and the last thing you want to do is compete with them on price. Instead, compete in the areas where you already [...]

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