Do you know how to give customers what they want? You might feel like you do, but look at the world around you. Things in wholesale distribution are tough these days — and they’re getting tougher. Traditional industry challenges like slim profit margins, poor interdepartmental communication, and lack of data accuracy are paling in comparison to [...]
Generating data to best serve your customers: It's no secret in the distribution industry that customer loyalty is on the decline. It's become harder than ever to compete with the big box stores, and the last thing you want to do is compete with them on price. Instead, compete in the areas where you already [...]
In past blogs, I've talked about the importance of garnering testimonials from your customers. Testimonials work for you by providing both feedback from current customers for continual process improvement and social proof for prospective customers. This creates a strategy for securing the customers you already have by constantly improving the outstanding customer-centric service for your [...]
When it comes to increasing profit, companies know that it's much easier to gain a greater share of an existing customer's spend than it is to find a new customer. But what if your customer retention is lacking? You can't grow customer spend if you can't hang on to your customers! Do you ever wonder [...]