A Two-Pronged Approach to Concierge-Level Customer Service
In this interview with Randy MacLean of WayPoint Analytics, I explain to Randy how using a two-pronged strategy or approach to concierge-level customer service will easily result in an increase in profitability. The first step to creating the strategy is to determine the true profitability of each customer. With this data on profitability, a two-pronged customer [...]