Providing Concierge Customer Service can seem like a daunting, resource-intensive project. Why would you want to implement this sort of system in your business? What are the benefits of Concierge Customer Service that make it such an effective tool for retention and satisfaction? The truth is that most companies are bad at customer service, but [...]
Your most profitable accounts determine the survival of your business. These critical accounts require dedicated resources and responsive service. Even if you pride yourself on customer interactions, your top-tier, A+ service is not for every customer. Instead, concierge customer service is a tool. Used properly, a concierge customer service team improves internal efficiency, customer and [...]
The nature of sales has changed. Face-to-face sales in distribution are not as common as they once were. We’re finding that more and more these days, those kinds of direct transactions are no longer a dominant means of selling a product or service. When there once was a time when a sales team was the [...]
Gaining An Advantage Through Content: Marketing is not just about letting people know your company exists, or what your latest products or services are. It is a key component to building and maintaining a lasting relationship between your business and your customers. In the past, most businesses’ primary point of contact between themselves and their [...]
Interaction and communication with customers today is difficult. While today's technology is incredibly beneficial in so many ways, it's also made finding or creating an opportunity to engage with a customer – to spend time with them –more difficult than it's ever been. Bluntly, your customers don't want to waste their time on you. They're not [...]
Social media is important in today’s world, but it seems to be a daunting task for most distribution companies. It can seem downright overwhelming to come up with topics to post about on a regular basis. Most businesses feel this way – not just distributors. Watch the following video to get started on the right [...]
In a recent discussion with Randy MacLean of WayPoint Analytics, we examined the changing realities of messaging and marketing, and how things are changing so quickly. In the distribution industry, the need to communicate with your market hasn't changed, but the avenues of communication and the audience have changed, giving rise to a lot of us [...]
Whether your business survives is primarily determined by your ability to continue to serve your most profitable accounts. As such, these critical accounts require dedicated resources and responsive service in order to strengthen your ability to retain them. Top-tier service is not meant for every customer, even though your company may pride itself on its [...]